Although the majority of users of social networks are still individual young adults, the clear trend is major expansion into other demographics. And though statistics on the burgeoning use by U.S. Internet users of online profile sites vary, we can reliably assume 40 percent to 50 percent of Internet users now have online profiles.
While the SMN (Savannah Morning News) & Ms. Sarah Todd does a great job of showing how non-profits can garner support for their causes (& ultimately for their constituents) we have very concrete examples of how these tools can also engender change for their constituents directly when they are used to empower the voices of the disenfranchised!
We point specifically to this Homelessness.Change.Org posting & the resultant action that has occurred on behalf of these homeless folks!
If you have a question about whether this is a fad please watch this YouTube video (posted in the SMN article too!).
But also watch the videos on InvisiblePeople.TV (which also were featured on YouTube on Sunday, August 22, 2010).
Watch the powerful stories linked to above too please!
- How-to: Make Your Nonprofit Video More Social (nten.org)
- A Free Agent and Nonprofits Working Together To End Homelessness (bethkanter.org)
- Blackbaud Social Launches to Help Nonprofits Increase Constituent Engagement through Social Media (eon.businesswire.com)
- The Future of (Nonprofit) Television (nten.org)
- Why Social Media Is Reinventing Activism (mashable.com)
- Celebrating Free Agents: Mark Horvath Launches WeAreVisible (bethkanter.org)